Decision details

Well-placed and designed signage, advertising and outdoor eating facilities can contribute to the economy and vitality of Bath. Some is poorly sited and badly designed which is counter-productive to the positive image and beauty of the City. Design and Conservation guidance has therefore been prepared to support a clear and consistent approach by the Council when dealing with this matter throughout Bath Conservation Area.

The guidance is for informal use by Development Management when determining applications for planning and listed building consent, as well as being a point of reference for property owners, retailers and agents.

The Cabinet Member agrees that the guidance, as amended following public consultation, should now be finalised for use for development management purposes.

Where planning permission, advertisement consent or listed building consent is required under the Town and Country Planning legislation, control is provided over the design and positioning of signage and the use of the highway for the placing of tables and chairs. Each application is considered on its merits, but the guidance will assist in ensuring a higher degree of consistency by the planning officers in the decision making process.  It will also guide property owners, retailers and agents in the submission of applications.

No other options were considered suitable. The guidance is informal and educational and will support officers when explaining to applicants the need for a consistently high standard and quality of design. A more heavy handed approach could potentially harm the good working relationships between the Council and the commercial sector in the City.