Meeting documents

Cabinet
Wednesday, 8th February, 2006

Bath and North East Somerset Primary Care Trust

Bath and North East Somerset Council

Shaping Up

Reducing obesity in Bath and North East Somerset

Prepared by:

Derek Thorne

Assistant Director Corporate Affairs

B&NES PCT

September 2005

CONTENTS

1. Summary

2. Context and Local Profile

Obesity

Overweight & obesity in adults

Overweight & obesity in children

Cost of obesity

3. Prioritising Change

The Targets

4. Moving forward- Strategic Direction

Aims

Objectives

Priorities

Approach

Principles

Sustaining Partnership

Linking Strategies

Taking Action

Capacity & Workforce

5. Implementation Plan

Delivering the strategy & maintaining the partnership

Knowing where we are

Enabling Prevention

Enabling Treatment/Management

Principle Projects

Summary

The incidence of Overweight and obesity is increasing significantly both nationally and locally. This is a problem for both individuals and society as obesity reduces quality of life and leads to an increased risk of illness and disease. The cost to the NHS in treating obesity related illness is very high.

The local incidence of obesity is broadly in line with the national picture but shows an above average increasing trend of obesity in men.

Obesity is preventable and reducing obesity is a key target for the NHS and is included in the planning and performance framework for 2005-09. It is a principal component of the public health plan, Choosing Health. The priority target for the NHS is to halt the increase of obesity in children under 11. In addition it is also necessary to acknowledge the need for treatment interventions in those who are already obese. These two categories: prevention and treatment, define the pathways of intervention which need to be established.

Bringing down the incidence of obesity means we need to ensure that physical activity levels increase and energy intake reduces. In practice this means enabling opportunities for active leisure and promoting the uptake of balanced dietary behaviours in the population. Other organisations are also interested in these two objectives and have targets relating to their achievement. Principal amongst these organisations are Sport England, through the school sports partnership and the local Authority through active leisure, transport and environmental health. Making progress towards these objectives needs a partnership approach focused around the NHS, other partner agencies and other stakeholder groups including the work already underway in Diabetes and Coronary Heart Disease.

To direct the partnership an agreed strategy is required which is in line with other strategic plans and relevant National Service Frameworks. The obesity strategy needs to fulfil the following aim:

To improve the health of local people through reducing obesity and promoting lifestyle behaviors which sustain healthy weight.

In achieving this it is necessary to focus activity within 4 principal objectives:

Developing and maintaining the partnership

Establishing the local profile, prioritising need, monitoring activity and reviewing performance

Ensuring prevention initiatives

Ensuring treatment initiatives

The strategy contains a detailed implementation plan which is described below and which directs practical project based actions to progress the stated objectives. The partnership needs to ensure delivery through performance management and regular review. This will now be progressed.

Context and local profile

Obesity

Obesity and overweight are conditions characterised by an excess of fat in the body. These conditions are important from a health point of view because they are associated with ill-health and shortened life expectancy as well as poor quality of life.

Overweight and obesity arise because of a prolonged imbalance in the amount of energy consumed (as food) and the amount of energy expended (through being active). Our bodies are naturally well adapted to storing excess energy as fat where we eat more than we burn off. Societal pressures that promote obesity are the increased availability of foods and drinks with high energy contents (due to high fat and sugar contents) and a decrease in the amount of physical activity undertaken (less manual working, less walking and cycling not balanced by increased physical activities in leisure time).

Obesity and overweight are usually measured as Body Mass Index (BMI) calculated by dividing weight in kilogrammes by height in metres squared:

BMI = kg / m2

The BMI gives an indication of the amount of fat in the body with a higher BMI associated with more body fat. BMIs are categorised according to the risk of health problems at each level (Table 1).

Table 1 - World Health Organisation classification of overweight and obesity

Category

BMI (kg / m2)

Risk of associated disease

Underweight

Below 18.5

Low

Normal

18.6 - 24.9

Average

Overweight (grade 1 obesity)

25.0 - 29.9

Mild increase

Obese (grade 2 obesity)

30.0 - 39.9

Moderate rising to severe

Morbid/severe obesity (grade 3)

40.0 and above

Very severe

Based on World Health Organization. Obesity: preventing and managing the global epidemic. Geneva: WHO, 1997

In general the risk of health problems starts to be seen in those who are overweight and increases thereafter. However, health risk does not increase in a linear fashion with increasing BMI so that those with higher BMIs are at vastly increased risk of serious health problems compared with those who have only a mildly increased BMI. In practical terms those who are morbidly obese will inevitably suffer from ill-health due to their increased weight and those who are obese are more likely than not to suffer ill-health.

The most important health risks associated with overweight and obesity are Type 2 diabetes, coronary heart disease, high blood pressure and stroke, and premature wear of the joints (osteo-arthritis) particularly of the knees. Controlling weight and preventing weight gain can prevent these conditions from arising in many individuals. In those with established health problems reducing weight and maintaining a new reduced weight can make it easier to control existing conditions or can even lead to significant improvements in health.

Table 2 - Health problems associated with obesity

Greatly increased risk

Moderately increased risk

Slightly increased risk

Type 2 diabetes

Coronary Heart Disease

Cancer (breast, womb and bowel cancers)

Gallbladder disease

High Blood Pressure (and stroke)

Altered fertility and hormonal problems

Changes in blood fats and altered responses to insulin

Osteoarthritis

Defects in babies born to obese mothers

Breathlessness

Gout

Back pain

Sleep apnoea

 

Risk of complications in surgery

Overweight and Obesity in the adult population

Since 1980 the prevalence of obesity has nearly trebled in the UK and is continuing to increase. Figures from the Health Survey for England show that since 1994 whereas the proportion of adults that are overweight has remained almost constant (over 2 in 5 (45%) men and 1 in 3 (33%) women) rates of obesity in the population have continued to rise and are now at over 1 in 5 in men (21%) and women (22%).

The smallest area for which we currently have figures that might tell us the extent of the problem in Bath and North East Somerset is the Avon Gloucestershire and Wiltshire (AGW) Strategic Health Authority area. Within AGW nearly half of men (47%) and over 1 in 3 women (37%) are overweight. Nearly 1 in 5 men (18%) and women (17%) are obese. Of particular concern locally is that the number of men who are obese is increasing at a faster rate than for England as a whole.

Levels of obesity and overweight in the population are not routinely monitored at a local level although this is changing with rapidly improving collection of data at general practice level. Estimates of the level of adult obesity at ward level in BANES suggest that the highest levels are found in Paulton, Midsomer Norton and Radstock and in the `South West triangle' (Twerton and Southdown) and that levels in those areas may be twice those in Bathwick and Landsdown.

Overweight and Obesity in Children

For children, new figures from the Department of Health were released in April 2005. These show that in England as a whole more than 1 in 4 children are now overweight or obese at the time they begin their secondary schooling. The percentage of children aged 2 to 10 who are overweight and obese rose from 22.7% in 1995 to 27.7% in 2003 with the largest increases seen in the 8 to 10 year olds. The levels of obesity in boys and girls were similar.

There is a marked social gradient in overweight and obesity in children. Children in deprived areas or from families with lower incomes are more likely to be overweight or obese. The highest levels of childhood obesity are seen in inner city areas. Parental overweight or obesity is the strongest predictor for these conditions in children reflecting the importance of tackling whole families in dealing with childhood obesity.

Locally, there is not routine monitoring of obesity in children and this is something that will be addressed as part of the new child health promotion approach outlined in the White Paper 93Choosing Health94. Nonetheless height and weight are routinely recorded at primary school entry. From this we know that locally there is a worrying trend to increasing overweight in children at school entry (particularly among boys). Additionally, in more recent years there has been a sharp upward trend in the levels of obesity that we have seen among children starting school.

The Cost of Obesity to Bath and North East Somerset Primary Care Trust

The total costs to the NHS of treating obesity and its related conditions (i.e. treating those with a BMI over 30) are conservatively estimated at between 2.3 to 2.6% of NHS spending on direct patient care by the House of Commons Health Committee using National Audit Office methodology. For B&NES this would mean that we were spending more than£4 million each year on treating obesity and its consequences.

Costs related to treating the population who are overweight are more difficult to estimate. However, a range of sources would support the assertion that the direct costs of treating overweight and its consequences in the NHS are similar to those for treating obesity. This means that another£4million locally is being spent on dealing with the health consequences of overweight.

The NHS within B&NES is spending £8 million each year treating overweight and obesity.

These costs are the direct costs that the NHS bears in dealing with the health consequences and do not take into account spending on social care or the wider indirect costs borne by the local economy (such as loss of earnings and productivity due to sickness) which are estimated by the National Audit Office to be as much as three to four time times greater than the healthcare costs. This would put the total cost of obesity and overweight to the local economy at over£30 million each year.

Prioritising Change

In recent years a focus on activity and healthy eating has been developing through both Local Authority and NHS policy directives. As an outcome local agencies are currently working towards the achievement of a range of identified targets. These are highlighted below. Targets have emerged through National Service Frameworks, policy guidelines, the planning and performance framework 2005-08 and the Choosing Health white paper. In addition there are other generic programmes that potentially impact on obesity including the Child Health Promotion Programme, travel plans and green space actions. In identifying the specific key targets these wider programmes are not included for reasons of clarity and brevity but they will remain an important context.

The Targets:

Coronary Heart Disease NSF

All NHS bodies, working closely with LA's, will have agreed and be contributing to the delivery of the local programme of effective policies on:

- Reducing overweight and obesity

They will have quantitative data no more than 12 months old about the implementation of the policies on:

- Promoting healthy eating, promoting physical activity and reducing overweight and obesity.

Children and Young People's NSF

Healthy Diets and Active Lives:

The Royal College of Paediatrics and Child Health and the National Obesity Forum have published guidance on weight management in children and adolescents (available at www.rcpch.ac.uk). Primary Care Providers should provide parents with advice and support on the growth of their children, promote physical activity and healthy diets with plenty of fruit and vegetables and limited sugar, salt and animal fats, as well as managing those identified as overweight or obese.

Diabetes NSF Delivery Plan

Prevention of Type 2 diabetes - Standard 1

The NHS will develop, implement and monitor strategies to reduce the risk of developing Type 2 diabetes in the population. This can be reduced by preventing and reducing the prevalence of overweight and obesity and the prevalence of central obesity.

In primary care, update practice-based registers so that patients with CHD and diabetes continue to receive appropriate advice and treatment in line with NSF standards and by March 2006, ensure practice-based registers and systematic treatment regimens, including appropriate advice on diet and physical activity cover the majority of patients at high risk of CHD, particularly those with hypertension, diabetes and a body mass index (BMI) greater than 30.

Planning and performance framework & Choosing Health

The Public Service Agreement (PSA) targets are reproduced in the following table along with Choosing Health and other policy objectives relevant to obesity. Each target is given a lead individual to take responsibility for monitoring the target development and advising on its requirement.

Specific targets in relation to obesity

The table contains a summary of principal targets with specific reference to obesity originating within Choosing Health and other primary policy guidance

Action / Target

Agency

Date

Lead for reviewing target

Halt the rise in obesity in children under 11

PCT

By 2008

Derek Thorne

Increase the measurement and reduction of BMI in adults

PCT

BY 2006

Derek thorne

85% of 5 to 16 year olds spending a minimum of two hours each week on high quality PE and school sport in school hours with opportunity for 2 further hours beyond the curriculum.

B&NES Council/Schools

By 2008 (complete by)

Dave Burston

Increase by 5% the number of people regularly physically active

(5 sessions of 30 minutes a week)

B&NES Council/PCT

2010 (complete by)

Alison Baker

Develop a care pathway for prevention and treatment of obesity

PCT

December 2005

Keith Reid

Nutrition in pregnancy

Healthy Start scheme

Breastfeeding initiation

PCT

PCT

Spring 2006

Claire Hammond

Introduce pedometers in clinical practice

PCT / GPs

End 2006

Keith Reid

Take action on School meals to improve nutritional content

B&NES Council, PCT, Schools

September 2006

Sue Green

Implement Food in Schools Programme

B&NES Council, PCT, Schools

March 2005 (from)

Claire Hammond

Ensure school travel plans in place

B&NES Council, Schools

2010 (by)

Alison Baker

Physical Education and School sport

School sports partnerships in place

Sports specialist schools established

B&NES Council, Schools, Youth sport trust

All schools by Sep 2006

Dave Burston

Integration Rights of Way into local Transport Plans (also cycling strategies)

B&NES Council

2010 (complete by)

Alison Baker

Expand Community food initiatives

PCT / LA

April 2006 (onwards)

Claire Hammond

Develop a resource for new projects, examine evaluations for previous projects to establish successful methods

PCT/LA

Ongoing

Steering Group

Moving forward- Strategic Direction

Taking action to address national and local objectives needs to be shaped and contained within a framework of priority, organisation and delivery. This is described within the following aims, methods and approaches encompassing both preventative and management initiatives.

Strategic Aim

Through interventions based on prevention and management, improve the health of local people by reducing obesity and enabling lifestyle behaviors which sustain healthy weight.

Strategic Objectives

Establish a baseline of obesity levels, continuously evaluate local position and monitor

Identify and deliver evidenced based programmes to prevent future obesity

Identify and deliver evidenced based programmes to manage obesity

Population Priorities

The strategy is applicable to all aspects of society and to the whole population with particular emphasis on:

Reducing Inequalities

Targeting Children

Targeting those at increased risk of disease

Approach

To both prevent and manage obesity the population needs to consume less energy and be more physically active. Action interventions which achieve this will address three broad categories:

Environment

Creating an environment (physical, social and economic) which predisposes to healthy eating and active living e.g.

Healthy school policies

Safe walking and cycling routes

Workplace activity initiatives

Empowerment

Ensuring people receive and understand knowledge of the benefits of healthy eating, active living and avoiding overweight. Ensuring people realise the life skills necessary to adopt healthy behaviors e.g.

PHSE in schools

Removing barriers through localised health education and promotion

Media wide campaign & publicity

Encouragement

Motivating and prompting people and triggering action e.g.

Sports and games in schools

Community based initiatives re cooking diet and walking

Motivational counseling and group based initiatives

Principles

The strategy will be progressed with consideration to the following key principles:

The PCT will lead the obesity strategy

The strategy will lead to specific actions for implementation

Actions will be developed prioritised and agreed through a multi-agency partnership

Agreed actions will be based on reliable up-to-date evidence and guidelines

Agreed actions will target priority groups, promote equal access and address health inequalities.

Monitoring and evaluation is an integral part of all work.

Key links to other strategies will be identified and actively pursued

Key staff groups and influential partners will be involved in the further development and implementation of the strategy, to ensure ownership

Local communities and stakeholder groups are empowered to make choices regarding physical activity and healthy eating, and address the barriers to weight loss

Training and education is developed to ensure that there is consistent advice and best practice

Sustaining an Obesity Partnership

The Obesity Partnership will act as a decision making and steering group to advance the organisation of ideas and the production of change. The group will be chaired by the PCT and will be accountable to the boards and key bodies of each organisation represented. The partnership will expect to achieve participation from:

The Primary Care Trust

Other NHS Trusts

Other health providers

The Local Authority

Educational institutions

The Voluntary Sector

Local Council members

Primary care and community clinicians

Local media

Local commerce and industry

Linking Strategies

The prevention and management of obesity links with a wide range of both local and national strategies. The obesity strategy for B&NES will both take account and consult with these other strategic drivers. These include:

Choosing Health

The NHS Plan

The NSF for Coronary Heart Disease

The NSF for Diabetes

The NHS for Children

The NHS Cancer Plan

B&NES Community Strategy

B&NES Active Leisure Plan

Taking Action- the core elements of implementation

The partnership will adopt the 93Tackling Obesity - a toolbox for local partnership action94 as its guide in developing strategic direction and the Choosing Health Obesity Action Implementation Plan. Core elements of implementation comprise:

Local Needs Assessment

How big is the problem?

Resource Mapping

Who is doing what?

Priorities for Action

What is most important?

Strategies for change

What models should be deployed

Service developments

What changes need to be made and where?

Performance review and monitoring

How do we know we are succeeding?

Capacity and Workforce

Delivering change in eating behaviors and an increase in physical activity will necessitate developments in a range of capacity and workforce areas over time. The strategy will work to both identify and specify these resource needs. Areas of review will include the roles of:

Health Visitors and primary care staff

Community Dieticians

Physical Activity and healthy eating Coordinators

School Nurses

Exercise referral scheme providers

Health Trainers

Implementation Plan

A detailed Implementation Plan to progress the obesity strategy is shown below.

Taking Action - Implementation Plan 2005-06

Delivering the strategy and maintaining the partnership

Task

Detail

Lead

Delivery Date

Comments

Form PCT steering group

Scope out key tasks and identify priority actions

Derek Thorne

Feb 05

Achieved

Establish obesity partnership

Identify members establish draft TOR and arrange first meeting

Derek Thorne

April 05

Achieved

Promote work agenda with partners

Host participation events with voluntary sector, health promotion advocates and others

Derek Thorne

April 05

Public health forum and health and social care forum held. Planning fair event held

Identify local health profile data

Review available data sets on incidence and key areas

Keith Reid

June 05

Achieved

Communicate widely & engage local media & stakeholders

Develop communication and media programme, presenting to appropriate groups and forums

Derek Thorne

December 05

To be developed

Pursue Exercise referral plans

Secure LDP investment and work up detailed proposal

Alison Baker

Claire Hammond

May 05

Achieved

Make effective links with education specialists

Scope out how targeting in schools can be achieved

Derek Thorne

June 05

Achieved

Confirm strategy

Develop strategy with partners, consult and confirm

Derek Thorne

July 05

Achieved

Create full implementation plan

Develop plans with partners, consult and confirm

Derek Thorne

Sept 05

Achieved

Sustain the partnership & extend implementation

Performance monitor Review strategy update, promote and implement

Derek Thorne

March 06

Ongoing to be reviewed

March 06

Develop a resource for new projects and evaluate the success of current methods

Evaluate previous and existing projects to establish efficacy

Steering Group

March 06

Ongoing to be reviewed March 06

Knowing where we are

Objective 1

Establish position evaluate and monitor

Establish inequalities and priorities

Objective

Key tasks

Responsibility

Delivery

Confirm national, regional & local position.

Regularly assess and continuous review status.

Establish data sources

Interrogate available systems and identify gaps. Programme in review schedule

Keith Reid

Dec 05

Evaluate recording of BMI in primary care

Establish current practice, identify gaps work to agree future standard

Keith Reid

Dec 05

Establish data systems for monitoring BMI in primary care

Work with IT to ensure functional data collection systems & implement effective retrieval methods

Keith Reid

Feb 06

Evaluate school entry, height and weight data

Interrogate current data and establish position and potential for further analysis

Keith Reid

Dec 05

Develop second measurement via school nursing service

Work with SNS & other managers to establish capacity for improved monitoring

Keith Reid

March 06

Establish data from occupational health services

Work with OHS to agree effective methods of data collection and usage

Keith Reid

March 06

Regularly evaluate data for inequalities and priority groups

Assess current and future data and extrapolate equalities information where achievable. Identify gaps recommend priorities

Keith Reid

March 06

Set local milestones for prioritisation

Draw up local priorities for action based on assessment of position and trends

All

March 06

Enabling Prevention

Objective 2

Deliver evidence based programmes to prevent obesity

Objective

Key Tasks

Responsibility

Delivery

Promote and extend healthy schools programme

Work with specialists to ensure effective inclusion of diet and activity elements within programme. Support generic promotion & additionally target priority schools

Dave Pearson

Claire Hammond

March 06

Extend school meals initiative

Work in partnership to support and develop the initiative, monitor its effectiveness and promote extension and rollout.

Sue Green

Claire Hammond

March 06

Ensure healthy living training is included in antenatal & postnatal services

Work with partners to establish priorities and possibilities for coordinating the promotion of diet and activity in children in both ante and postnatal services.

Claire Hammond

March 06

Develop breastfeeding support initiative

Ensure support and informal professional advice is available to pregnant women and new mums at drop-in sessions in South Bath and Midsomer Norton.

Claire Hammond

Zoe Clifford

Dec 06

Target promotion of 5-a-day programme

Develop a promotion priority plan for ensuring 5-a-day is effectively publicised and promoted in health services, partner organisations and within developing protocols

Keith Reid

Claire Hammond

March 06

Liaise with `fruit in school programme' and extend

Ensure fruit in schools is facilitated and enabled to be fully implemented across B&NES

Claire Hammond/

Gemma Thwaites

Dec 05

Further develop cooking skills project

Support local initiatives to provide cooking skills courses for range of groups, including pre-school children with their carers, after-school clubs, for those on low incomes including the elderly.

Claire Hammond

Sue Green

Dec 05

Objective

Key Tasks

Responsibility

Delivery Date

Further develop food co-op project and extend access.

Ensure continuation of initiative, evaluate effectiveness, establish priorities for extension and implement.

Claire Hammond

March 06

Develop and implement walk for life scheme

Increase the number of volunteer walk leaders through training courses and support them to lead a range of walks for differing ages and physical abilities. Evaluate the local scheme.

Claire Hammond

Sue Green

Lynda Deane

March 06

Promote and develop active transport to school schemes

Liaise with programme lead ensure active transport is included and promoted within healthy schools initiatives and alongside community interventions

Claire Hammond

Bea Cook

March 06

Enabling Treatment/Management

Objective 3

Deliver evidence based programmes to manage obesity

Objective

Key Tasks

Responsibility

Delivery Date

Establish passport to health scheme deliver pilot and evaluate

Confirm arrangements for scheme, appoint coordinator and deliver pilot. Manage, evaluate and review progress

Claire Hammond

Lynda Deane

March 06

Confirm primary care intervention pathway & implement

Work with primary care and community dietician service to finalise existing draft pathway, where gaps in service exist develop plans to respond. Promote and evaluate implementation

Keith Reid

December 05

Develop targeted initiatives for preschool, primary and secondary school children

Establish options for pilot programmes which target overweight and obese children. Plan for delivery and implement a trial programme in collaboration with school cluster healthy living scheme. Ensure a psychological support framework is in place utilising specialist advice on methods of approach and delivery

Derek Thorne

Alison Baker

Dave Burston

Cheryl Richards

Sue Anderson

December 05

Enable Occupational Health to promote management and access pathways

In collaboration with occupational health services ensure access to common pathways of intervention is applied in line with primary care approaches.

Keith Reid

March 06

Establish specialist clinical service

In collaboration with AGW organisations work to identify provision and protocol for usage of clinical services for obesity

Derek Thorne

Keith Reid

March 06

Objective

Key Tasks

Responsibility

Delivery Date

Obesity Prevention

Establish a partnership healthy living framework for targeting to clustered primary schools.

Create and implement a multi agency working group to design and deliver an integrated schools programme within locality clusters which combines the key elements of cross organisational food and activity programmes

Dave Burston

Dave Pearson

March 06

Obesity Prevention

Establish consistent healthy living protocols and interventions for Health Visitors & all community staff to promote

Create and implement a multi agency working group to develop a common approach to food and activity advice/intervention which can be consistently adopted & applied across community professionals

Claire Hammond

Sue Green

March 06

Obesity Prevention

Develop programmes with key employers for food & activity provision for employees and customers.

Prioritise targeted employers and work to establish, pilot and evaluate healthy living policies relating to food provision and activity opportunities

Keith Reid

Alison baker

March 06

Obesity Prevention

Expansion and development of Passport to Health developing potential and establishing key proposals for funding from sources such as PSA and `invest to save' initiatives

Identify priority for cross organisational development projects which promote wellbeing and improve health through increased exercise and improved diet. Establish detailed proposal and work to deliver this through PSA incentive

Derek Thorne

Alison Baker

March 06

Obesity Management

Establish Primary Care Collaborative Group to develop interventions

Create and implement a multi agency working group to identify practical interventions and potentials in primary care for advancing obesity prevention and treatment & establishing workable protocols

Keith Reid

A GP

(to be nominated)

March 06

Delivering Principle Projects

The action plan points to 5 key projects that will require additional partnership and development work to be progressed by individual leads. These projects will lead to further detailed interventions within each area.